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Research papers

Local small and medium enterprises in less developed countries

Success in the market research industry might well be coming from local SMEs (Small and Medium Enterprises) segment and not just coming from the traditional focus on big multinational corporations. This presentation shows how market researchers value...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Thong Tuong Tuan, Dung Tran Ngoc
Company: INTAGE HOLDINGS Inc.
March 20, 2011
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Citation

Tuong Tuan and Tran Ngoc (2011a, March 20). Local small and medium enterprises in less developed countries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/local-small-and-medium-enterprises-in-less-developed-countries